It’s impossible to understand the impact of third-party services – positive or negative – without knowing exactly what is running on your domains. In today’s ultra-competitive digital landscape, publishers are quick to test a myriad of third-party tools without fully comprehending what is being introduced to the site in the
Digital Content Management
Marketers are Waking up to the GDPR Challenge
The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of Brexit, the new legislation will still apply to all UK organisations that process the personal data of EU citizens. That effectively means that there will be few businesses that will never have to align themselves
Could Blockchain Fix the Flaws in Programmatic Advertising?
Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional process that involved human negotiations and often paper-based manual insertion orders, is not a new phenomenon. With the promise of making a brand’s ads more targeted and relevant to their specific audience, spend
Going Headless: Exploring a New Type of Content Management System
“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's becoming an increasingly popular development choice for businesses and organisations across the globe as their digital aspirations evolve. It almost feels like a catchy buzzword; one of those internet
Brands Willing to Pay £75000 to Influencers
Brands and marketers working on influencer programmes are willing to pay up to and in excess of £75,000 to social media stars for just a single post mentioning the brand, according to Rakuten Marketing. Rakuten said the findings unveil the unprecedented value premium brand marketers now associate with celebrity influencers who
Why Marketers That View GDPR as More Than a Compliance Exercise will Truly Prosper
Verint Launches Cloud-Based Knowledge Management
Verint Systems has introduced its new Knowledge Management Professional solution for organizations that span 90 to 90,000 users. According to Verint, every interaction between a company and customer is an information exchange—whether it’s a customer looking for information on a company’s website or a branch manager helping a couple prepare paperwork
How Financial Services Companies can Better Engage Customers on Social Media
“Banks get in trouble for one reason: They make bad loans.” That’s according to Carl Webb, co-managing partner at the Ford Financial Fund. The statement holds some truth, but with all due respect to Webb, I’m going to challenge it. Banks can get in trouble for another reason: Failing to engage customers on
Building Customer Engagement During Challenging Times
To say 2017 has been a year of unpredictability would be something of an understatement. With political twists and turns dominating the headlines over the past six months, a general feeling of disruption and uncertainty has hovered over the nation. It’s therefore understandable that consumer confidence – always an insightful
The smart thing to do: practical applications of monetizing big data in finance
In financial services, the dangers associated with monetizing big data are nearly as great as the rewards. The promises of machine learning, data science and Hadoop are tempered by the realities of regulatory penalties, operational efficiency and profit margins that must quickly justify any such expenditure. Additionally, there is often another layer of