Third-Party Services: Good Intentions Gone Wrong?

It’s impossible to understand the impact of third-party services – positive or negative – without knowing exactly what is running on your domains. In today’s ultra-competitive digital landscape, publishers are quick to test a myriad of third-party tools without fully comprehending what is being introduced to the site in the

Could Blockchain Fix the Flaws in Programmatic Advertising?

Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional process that involved human negotiations and often paper-based manual insertion orders, is not a new phenomenon. With the promise of making a brand’s ads more targeted and relevant to their specific audience, spend

Going Headless: Exploring a New Type of Content Management System

“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's becoming an increasingly popular development choice for businesses and organisations across the globe as their digital aspirations evolve. It almost feels like a catchy buzzword; one of those internet

Verint Launches Cloud-Based Knowledge Management

Verint Systems has introduced its new Knowledge Management Professional solution for organizations that span 90 to 90,000 users. According to Verint, every interaction between a company and customer is an information exchange—whether it’s a customer looking for information on a company’s website or a branch manager helping a couple prepare paperwork

The smart thing to do: practical applications of monetizing big data in finance

In financial services, the dangers associated with monetizing big data are nearly as great as the rewards. The promises of machine learning, data science and Hadoop are tempered by the realities of regulatory penalties, operational efficiency and profit margins that must quickly justify any such expenditure. Additionally, there is often another layer of