Tag: Digital Marketing Magazine

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of Brexit, the new legislation will still apply to all UK organisations that process the personal data of EU citizens. That effectively means that there will be few businesses that will never have to align themselves

Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional process that involved human negotiations and often paper-based manual insertion orders, is not a new phenomenon. With the promise of making a brand’s ads more targeted and relevant to their specific audience, spend

“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's becoming an increasingly popular development choice for businesses and organisations across the globe as their digital aspirations evolve. It almost feels like a catchy buzzword; one of those internet

Brands and marketers working on influencer programmes are willing to pay up to and in excess of £75,000 to social media stars for just a single post mentioning the brand, according to Rakuten Marketing. Rakuten said the findings unveil the unprecedented value premium brand marketers now associate with celebrity influencers who

For marketers, the clock is ticking. It’s now less than a year until the biggest shake-up to data law in a generation, comes into force. When the EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018 it will change the way customer data is collected and used

“Banks get in trouble for one reason: They make bad loans.” That’s according to Carl Webb, co-managing partner at the Ford Financial Fund. The statement holds some truth, but with all due respect to Webb, I’m going to challenge it. Banks can get in trouble for another reason: Failing to engage customers on

To say 2017 has been a year of unpredictability would be something of an understatement. With political twists and turns dominating the headlines over the past six months, a general feeling of disruption and uncertainty has hovered over the nation. It’s therefore understandable that consumer confidence – always an insightful

The financial services sector, and the banking industry, in particular, has seen plenty of scrutiny in recent years with regards to reputation and ethics related to its operating model. Many view the financial services sector as one entity and don’t differentiate banks from other financial services companies. This can be

Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget,