Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of Brexit, the new legislation will still apply to all UK organisations that process the personal data of EU citizens. That effectively means that there will be few businesses that will never have to align themselves

Could Blockchain Fix the Flaws in Programmatic Advertising?

Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional process that involved human negotiations and often paper-based manual insertion orders, is not a new phenomenon. With the promise of making a brand’s ads more targeted and relevant to their specific audience, spend

How to be an Instagram Instaguru

Becoming an Instagram expert is to reign supreme in the social, online, and connected world. Instagram is the natural response to an image based society pushing for a more stimulating alternative to text based social networks like Facebook. At over 200 million users sharing over 60 million photographs a day, Instagram is

Brands Willing to Pay £75000 to Influencers

Brands and marketers working on influencer programmes are willing to pay up to and in excess of £75,000 to social media stars for just a single post mentioning the brand, according to Rakuten Marketing. Rakuten said the findings unveil the unprecedented value premium brand marketers now associate with celebrity influencers who

Building Customer Engagement During Challenging Times

To say 2017 has been a year of unpredictability would be something of an understatement. With political twists and turns dominating the headlines over the past six months, a general feeling of disruption and uncertainty has hovered over the nation. It’s therefore understandable that consumer confidence – always an insightful