Tag: Digital Marketing Magazine

Keeping pace with the digital transformation of the marketing industry could soon see UK agencies finding themselves in hot water. The pace has been set by Silicon Valley; its continuous delivery of new consumer platforms, marketing technology and hardware are forcing marketing agencies to keep up in order to deliver

Falling foul of the incoming data protection laws could cost your company millions. But failing to accurately and efficiently qualify and cleanse your customer data could cost you so much more With the spectre of the General Data Protection Regulation (GDPR) haunting businesses, it has never been more important to take

Among the vast amount of challenges that modern IT teams have to deal with on a daily basis, the risks posed by unstructured data can be critical. As well as opening environments up to the threat of data breach, organisations could be missing out on valuable insights by not knowing

While it’s estimated that the UK has one of the world’s highest levels of smartphone penetration – at around 81% with some 43.6 million connected users across the country – it’s now becoming clear that apps are no longer a major factor driving smartphone usage.