Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget, it is clear that ‘mobile moments’ spent on apps have become an integral part of our daily routine.
Mobile usage over the past decade has skyrocketed. According to a Gartner report, global sales of smartphones to end users totalled 349 million units in the first quarter of 2016, indicating a 3.9% increase over the same period in 2015.
The increasing use of mobile has forced marketers to develop highly innovative mobile marketing strategies, or be left behind. Mobile has become a critical component in the customer journey and marketers across industries must leverage mobile apps to connect with their customers on their most personal and trusted device. A mobile app marketing strategy can complement a brand’s offline experience, drive e-commerce, or simply help connect a brand with its loyal customers.