Falling foul of the incoming data protection laws could cost your company millions. But failing to accurately and efficiently qualify and cleanse your customer data could cost you so much more
With the spectre of the General Data Protection Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – the information you collect through marketing and advertising on potential sales leads. GDPR comes into force on 25 May next year. However, if you want 12 months’ worth of compliant prospect data in your sales funnels and CRM systems, now’s the time to address the issue.
Consent is the new king. GDPR and e-privacy directives increase the requirements for data controllers to ensure that consent and permissions have been obtained, can be evidenced, can be withdrawn, altered, etc. Meanwhile, data protection needs to be designed into your business processes.